Many of the costliest problems on a website are invisible unless you know exactly where to look. Here's the list of the most common ones, ranked from most to least frequent in the audits we carry out.
1. It takes more than three seconds to load
More than half of mobile visits abandon a page if the wait goes past three seconds. And be careful: how it looks to you, in your office on fibre, doesn't count. It needs to be measured properly.
2. It doesn't look right on mobile
Over 60% of traffic in Spain is mobile. If it works but you need to zoom in to read, or the buttons are tiny, you're losing customers on exactly the device they use the most.
3. It's not clear what you do or what to do next
A visitor decides within seconds whether your website is for them. If the homepage doesn't clearly explain what you do and who for, or the contact button has to be hunted for, that person leaves without a second thought.
4. The contact form almost never works
More common than you'd think: forms that have failed to send properly for months, or that land in spam without anyone noticing. Check it yourself now and then, by sending a real test message.
5. No HTTPS, no trust
Browsers flag any site without a certificate as "not secure," which instantly generates distrust and hurts your ranking.
6. Legal text from another website, name and all
It happens more than it should: a privacy policy copied without even changing the original business's name. Beyond the legal risk, it's a sign of carelessness that some visitors do notice.
7. Reviews and contact details don't match anywhere
A different phone number on the website, on Google and on social media, or zero visible reviews when the business has been running for years, raises the same doubt as a shop with nobody inside: is this still active? Keeping this data consistent and visible is free and stops you losing customers to plain distrust.
None of these seven points is hard to fix on its own. The hard part is spotting them without looking closely, so it's worth reviewing them at least once a year.
Frequently asked questions
How can I check these points myself without technical knowledge?
Free tools like PageSpeed Insights (speed), your own phone (to see how it really looks) and sending yourself a test message through the form cover a good part of the diagnosis without needing to code.
Which of these problems is most urgent to fix?
HTTPS and the contact form are usually the most critical, because they directly affect trust and whether an interested customer can actually reach you. Without those, the rest of the improvements lose much of their point.
How often should I repeat this review?
At least once a year, and always after any major change to the site (new template, hosting migration, domain change), since those moments tend to introduce the most silent glitches.