Everything to learn, in one place
Blog articles, downloadable resources and free tools: everything we've put together so you can learn digital marketing and web design at your own pace, at no cost.
Latest from the blog
SEO, web design, online stores, advertising, branding and automation, explained plainly.
Digital marketing for vet clinics: trust with pets (and their owners) without promising cures you can't guarantee
A sick pet creates as much urgency and worry as a health problem of our own. We cover what a vet clinic's website needs, how to look after your Google profile and reviews, what content works and where advertising hits its limits.
Content & BrandingDigital marketing for hair salons and beauty centres: how to keep your diary full all year round
In this sector the decision is made with the eyes: a photo of real work and the latest reviews decide who books. We cover what the website needs, how to look after your Google profile, what works on Instagram and how to stop certain days staying empty.
Content & BrandingDigital marketing for academies and training centres: how to fill groups without relying only on September
In education people buy trust: a family compares three academies on a Sunday night and picks the one that answers the most questions. We cover what an academy's website needs, how to look after your Google profile and reviews, how to recruit outside the peak season and follow up with people who ask for information, and how to handle underage students' data carefully.
Free resources to download
Checklists and PDF guides, ready to apply to your business today.
Google Business Profile Checklist
The steps, in order, to set up and optimise your Google listing: from claiming it to avoiding a suspension.
Get it freeGoogle Business Profile Workbook
A working document to plan categories, services, photos, reviews and posts before touching your real listing.
Get it freeThe Complete Guide to Google Business Profile
The full manual: how Google decides who shows up, how to optimise every field, and how to get and manage reviews.
Get it freeFree tools, no sign-up
Utilities that run entirely in your browser: nothing you type is ever sent to a server.
Technical SEO Auditor (Screaming Frog style)
Crawls your site like a search engine and flags missing or duplicate titles and meta descriptions, pages without an H1, broken links, redirects and non-indexable pages. Up to 300 pages per crawl.
Use tool301 Redirect Generator (.htaccess)
Creates 301/302 redirect rules for Apache and .htaccess: useful for migrations, URL changes, redesigns or fixing broken links.
Use toolWebsite Cost Calculator
Estimate the launch cost, monthly maintenance and 3-year total cost of ownership of your web project, based on its type, pages and features.
Use toolMarketing ROI Calculator
Calculate the estimated return on your investment in SEO, Google Ads, Meta Ads, email marketing or social media, based on your own numbers.
Use toolGoogle Review Link Generator
Generate the direct link so your customers can leave a review on your Google Business Profile in one click, with a QR code and ready-made WhatsApp, email and SMS messages.
Use toolWhatsApp Link Generator
Create your direct WhatsApp (wa.me) link with a pre-filled message so customers can chat with you in one click, complete with a live chat preview and QR code.
Use toolTechnical SEO guides
Different from the blog: in-depth manuals, very extensive, that don't go stale. For anyone who wants to understand the why, not just the what.
Crawling and indexing: the complete technical guide
How Googlebot and other crawlers decide which pages to visit, how often, and which ones make it into the index: crawl budget, robots.txt, sitemaps, server log analysis and the mistakes that waste the most crawl budget.
</>Technical GuideJavaScript and SEO: a technical rendering guide
Why JavaScript-generated content causes the most indexing problems, how Google's two-phase rendering actually works, and how to choose between SSR, SSG and hydration depending on the project.
</>Technical GuideCanonicalization and duplicate content: a technical guide
How to tell Google which is the "official" version of a page when several URLs share identical or near-identical content, and the configuration mistakes that confuse the canonicalization algorithm the most.