Your products, visible before the click
With Google Shopping your product appears with photo, price and store directly in search results. Whoever sees it already knows what they're buying and how much it costs: the clicks that come through convert better.
Your store's shop window on Google
We set up your product feed in Google Merchant Center and optimise it so your products appear in the most profitable searches in your catalogue.
- ✓ Google Merchant Center setup.
- ✓ Feed optimisation: titles, categories and images.
- ✓ Campaigns segmented by product profitability.
- ✓ ROAS tracking by category and product.
From your catalogue to search results
We handle the entire technical and strategic process behind your Shopping campaigns.
Product feed
We prepare and keep the feed up to date with price, stock and images.
Campaign structure
We group products by profitability to bid intelligently.
Image optimisation
We make sure your product photos meet Google's requirements.
Sales tracking
We measure which products generate the most return and adjust spend.
Frequently asked questions
Do I need to already have an online store to run Google Shopping?
Yes, you need an eCommerce site with a product catalogue, prices and stock, because Google Shopping is fed by a product feed connected to Google Merchant Center.
What is the product feed and why does it matter so much?
It is the list with the title, category, price, stock and images of each product that Google uses to show your ads. If it is poorly optimised or out of date, your products appear less often or in irrelevant searches, even if the campaign is set up correctly.
How are products grouped in the campaigns?
We group them by profitability, to bid intelligently and not spend the same on a high-margin product as on a low-margin one.
How do I know which products are giving me the best return?
We track ROAS by category and product, so you know exactly which items generate the most return and where it makes sense to adjust your spend.
What if my product photos don't meet Google's requirements?
We review and optimise the images so they meet Google Shopping's requirements, because a feed with rejected or low-quality photos limits the visibility of your ads.
How much does a Google Shopping campaign cost?
It depends on the size of your catalogue and the advertising budget you want to allocate, so there is no single rate: tell us what you sell and we'll prepare a tailored proposal, no commitment.
How do we get started?
Tell us what you sell and we'll prepare a tailored proposal, no commitment.