All your tags, from a single place
Google Tag Manager centralises your website's tracking: Analytics, Google Ads, Meta Pixel and more, without touching the code every time you add or change something.
Order where there used to be scattered code
Without a tag manager, every tracking tool adds its own snippet of code to your site, hard to maintain and audit. GTM organises everything into a single panel.
- ✓ Container installation and configuration.
- ✓ Migration of existing tags with no duplicates.
- ✓ Triggers and variables tailored to your site.
- ✓ Testing before publishing any change.
Clean tagging with no duplicates
A well-structured GTM makes it easy to add new tracking tools in minutes.
Tag audit
We review what tracking code your site already has and detect duplicates.
Container setup
We structure triggers and variables in an organised, documented way.
Tool integration
We connect Analytics, Ads, Meta Pixel and other platforms.
Testing & publishing
We verify every tag in preview mode before publishing.
Frequently asked questions
What's the difference between Tag Manager and Analytics?
They're different things: Tag Manager is the manager that installs and organises tracking tags (including those for Google Analytics 4, Google Ads or Meta Pixel) without touching the code every time; Analytics is where the data collected by those tags is then analysed.
If I already have tags installed, do they need removing?
We migrate your existing tags to the GTM container without duplicates, so we avoid the same tool measuring twice (which skews the data) and leave everything organised in a single dashboard.
Do I need to touch the code every time I want to add a new tool?
No, once the container is set up, adding a new tag (the Meta Pixel, for example) is done from the GTM dashboard, without a developer having to touch the website's code.
How do you make sure nothing breaks when publishing?
We check every tag in preview mode before publishing any change, to catch errors before they affect the real tracking on your website.
Which tools can you connect?
Analytics, Google Ads, Meta Pixel and, in general, any tracking or remarketing tool you use or want to add.
How much does it cost to set up Google Tag Manager?
It depends on how many tags need migrating or setting up and how complex your website is, so there's no single rate: tell us which tools you use and we'll prepare a tailored proposal, with no commitment.
How do we get started?
Tell us which tools you use and we'll prepare a proposal tailored to you, with no commitment.