See your website through your visitors' eyes
With Smartlook we record real sessions and generate heatmaps showing where visitors click, how far they scroll and at what point they leave. Data that no Analytics figure can tell you on its own.
What the numbers don't explain
A conversion figure tells you what happened, but not why. Heatmaps and session recordings show real behaviour, so you can understand what confuses or holds back your visitors.
- ✓ Click maps and scroll maps.
- ✓ Recordings of real user sessions.
- ✓ Detection of ignored or confusing elements.
- ✓ Report with concrete recommendations.
From heatmap to concrete improvement
We don't stop at the data: we translate it into actionable changes for your website.
Installation
We set up Smartlook (or another heatmap and session recording tool) on your site.
Analysis
We review real behaviour on your most important pages.
Friction detection
We identify which elements confuse visitors or go unnoticed.
Recommendations
We propose concrete changes prioritised by impact.
We work with the most popular apps
Smartlook, Hotjar, Crazy Egg... and our own heatmap and session recording system too. If you already use one, we'll configure it; if not, we'll recommend the one that best fits your website.
Our own system
If you'd rather not depend on a third-party tool or its recorded-session limits, we use our own heatmap and recording system, tailored to your website.
The app you already use
Already have Smartlook, Hotjar or Crazy Egg installed? We'll review it, configure it properly and analyse the data your website is already collecting.
Frequently asked questions
How is this different from Google Analytics?
Analytics gives you numbers (how many visits, how long they last, what conversions there are) but does not explain why. Heatmaps and session recordings show real behaviour: where people click, how far they scroll and at what point they leave.
Which tool do you use?
We work with Smartlook, Hotjar or Crazy Egg, depending on which best suits your website; if you already have one installed, we review it and configure it properly instead of replacing it.
Can my visitors' identity be seen in the recordings?
No, session recordings show browsing behaviour (clicks, scrolling, mouse movements), not personally identifiable data about the visitor.
Does this tell me what to change on my website or does it only show the problem?
Both: after analysing real behaviour on your key pages, we deliver a report with specific recommendations prioritised by impact, not just the raw heatmap.
What if I already have Smartlook, Hotjar or Crazy Egg installed?
We review it, configure it correctly and analyse the data your website is already collecting, with no need to start from scratch.
How much does this service cost?
It depends on whether you use an external tool with its own limits on recorded sessions or our own system, so there is no single rate: tell us about your website and we'll prepare a tailored proposal, no commitment.
How do we get started?
Tell us about your website and we'll prepare a tailored proposal, no commitment.