Brand guidelines so that nothing is improvised
We bring together in a single document how your logo, colours, typography and applications are used, so your brand looks equally cared for no matter who's handling it.
Consistency at every touchpoint
Without clear rules, everyone who touches your brand interprets it their own way: the logo gets distorted, the colours change, the typography doesn't match. Brand guidelines prevent that.
- ✓ Correct and incorrect logo uses.
- ✓ Official colour palette and typography.
- ✓ Clear space and minimum sizes.
- ✓ Application examples across stationery and digital.
What your brand guidelines include
A reference document for you, your team and any external supplier.
Logo
Versions, colour variations and incorrect uses to avoid.
Colour & typography
Exact colour codes and your brand's official fonts.
Tone of voice
How your brand speaks: what it says, what it doesn't, and in what tone.
Applications
Real examples on business cards, social media, email signature and more.
Frequently asked questions
What is the difference between corporate identity and a brand manual?
Corporate identity is the visual system itself (colour, typography, applications); the brand manual is the document that sets out the rules for using that system, so whoever applies it (your team or an external supplier) knows exactly how to do it.
Do I need to already have a logo and an identity in place?
Yes, the manual documents a visual system that already exists. If you don't have a logo or identity yet, they need to be designed before they can be documented in a manual.
What happens if I don't have a brand manual?
Without clear rules, everyone who touches your brand interprets it in their own way: the logo gets distorted, the colours change, the typography doesn't match. The manual prevents that inconsistency.
Does it include the tone of voice, not just the visuals?
Yes, as well as the logo, colour and typography, we document how your brand speaks: what it says, what it doesn't say and in what tone, so the copy is consistent too.
In what format do I receive the manual?
As a reference document you can share with your team or with any external supplier who will work with your brand in the future.
How much does a brand manual cost?
It depends on how many applications and uses need documenting, so there is no single rate: tell us about your project and we'll prepare a tailored proposal, no commitment.
How do we get started?
Tell us about your project and we'll prepare a tailored proposal, no commitment.