All of Google, one single campaign
Performance Max combines Search, Display, YouTube, Gmail, Maps and Discover into a single campaign that Google's artificial intelligence optimises automatically towards your goal.
Maximum reach, minimum management
Google's AI distributes your budget across all its channels in real time, aiming for whatever result you set: sales, leads or store visits. We feed it the right assets so it can decide well.
- ✓ Presence across Search, Display, YouTube, Gmail and Maps.
- ✓ Automatic optimisation powered by artificial intelligence.
- ✓ Asset groups with quality copy and images.
- ✓ Audience signals to speed up learning.
What makes the difference
Performance Max only performs as well as the assets and signals it's given.
Asset groups
We prepare quality copy, images and videos for each goal.
Audience signals
We help the algorithm find your ideal customer faster.
Conversion goals
We set up tracking so the AI optimises towards what matters.
Channel analysis
We review which channels are performing best within the campaign.
Frequently asked questions
How is Performance Max different from a regular Search campaign?
In a Search campaign you control specific keywords and ads; in Performance Max, Google's AI automatically distributes your budget across Search, Display, YouTube, Gmail and Maps in real time, pursuing the goal you set for it.
Do I lose control over where my ads appear?
You let the AI choose the channel, but you are not in the dark: we prepare the asset groups (text, images, videos) and the audience signals that feed that decision, and we review which channels are performing best within the campaign.
What are "asset groups"?
They are the text, images and videos you give Google so it can combine them automatically according to the channel and format, which is why their quality directly affects the campaign's results.
What are audience signals and what are they for?
They are data (customer lists, interests, behaviour) that help the algorithm find your ideal customer sooner, instead of learning from scratch with no clues.
Does Performance Max replace my other Google Ads campaigns?
Not necessarily, it can complement them; we assess it according to your case and your specific goals, we don't apply it to everything by default.
How much does a Performance Max campaign cost?
It depends on your advertising budget and on how many assets need preparing, so there is no single rate: tell us your goal and budget and we'll prepare a tailored proposal.
How do we get started?
Tell us your goal and budget and we'll prepare a tailored proposal, no commitment.