Show up on the map when they search nearby
Most of your customers search "near me" before deciding. We optimise your Google listing, your reviews and your website so you show up first in your city or neighbourhood.
The local pack and Google Maps, for you
When someone searches for a business "near me", Google prioritises three results with a map: the famous local pack. Being there means calls and visits, not just clicks.
We work on your Google Business Profile, your reviews and your website's local signals so you win those top spots in your area.
- ✓ Google Business Profile optimisation.
- ✓ Review management and generation.
- ✓ Consistent local citations and directories (name, address, phone).
- ✓ Geo-targeted content: by city, neighbourhood or service area.
How we rank you in your area
A clear, measurable method, focused on the signals Google uses for local rankings.
Local audit
We review your Google listing, your local citations and how you rank against your closest competitors.
Listing & reviews
We optimise your Google Business Profile and launch a plan to get more reviews.
Local signals
Consistent name, address and phone across directories, plus content built for your area.
Tracking
We track your position on the map and in the local pack, and keep optimising month after month.
Local SEO, GEO and link building: each one for its purpose
Showing up on Google isn't the same as showing up when someone asks an AI, and it isn't the same as other websites trusting yours. We work all three fronts, because each one wins a different kind of customer.
Local SEO (this page)
Ranking on Google Maps and the local pack: showing up when someone searches "near me" in your city or neighbourhood. It's the one that drives the most calls and direct visits for a business with a physical location.
GEO: SEO for AI
More and more people ask ChatGPT, Gemini or Perplexity instead of searching on Google. GEO optimises your content so those AIs recommend you as the answer. It's the one that will decide who wins the customer two years from now.
Link building
Other relevant websites linking to yours is one of the strongest trust signals, both for traditional SEO and for GEO: AIs also care about who cites you.
Frequently asked questions
What is Google's "local pack"?
It is the three results with a map that Google shows at the top when someone searches for a business "near me". Being there means calls and direct visits, not just clicks to your website.
What do I need to appear in the local pack?
A well-optimised Google Business Profile, genuine reviews and a consistent name, address and phone number across directories and local citations, as well as geo-targeted content on your website.
How many reviews do I need?
There is no magic number: it matters as much that they are recent and that you reply to them as how many there are. We put a plan in place to keep getting more reviews steadily, not all at once.
What is the difference between local SEO, GEO and link building?
Local SEO ranks you on the Google map when someone searches near you; GEO works to get AIs such as ChatGPT or Gemini to recommend you as an answer; link building strengthens trust in your website with links from other pages. All three add up, but they win customers in different ways.
Does it work for businesses without a physical shop?
Local SEO pays off more the more your business depends on customers from a specific area; if you sell across Spain or have no physical location, a national SEO strategy will probably suit you better.
How much does local SEO cost?
It depends on your local competition and on the current state of your profile and your website, so there is no single rate: request your free local SEO audit and we'll tell you what to improve.
How do I get started?
Request your local SEO audit now. We'll tell you what to improve to climb the rankings in your area, no commitment.