International SEO: reach new countries and markets
Expanding into other languages or countries requires its own SEO strategy: translating your website isn't enough. We take care of every detail so Google shows you in the right country and language.
One market, one strategy
Every country or language has its own competitors, its own keywords and, sometimes, its own search engine. We build the right strategy for every market you want to reach.
- ✓ Correct implementation of hreflang tags.
- ✓ Domain, subdomain or folder structure per country.
- ✓ Keyword research for each market.
- ✓ Content that's adapted, not just translated.
Expansion without losing what you've already won
We grow into new markets without risking the rankings you already have.
Domain strategy
We choose the right structure: ccTLD, subdomain or subfolder per country.
Hreflang
We configure the signals so Google shows the correct version to each user.
Local keyword research
We research how your audience really searches in each country or language.
Adapted content
We localise, not just translate, to connect with each market.
Frequently asked questions
Is translating my website enough to rank in another country?
No, each country or language has its own competition, its own keywords and sometimes its own search engine. A literal translation rarely uses the terms people actually search for in that market, which is why we localise the content instead of just translating it.
What is hreflang and why does it matter?
It is the tag that tells Google which version of your website (language, country) to show each user. If it is set up incorrectly, Google may show the wrong version or fail to distinguish properly between markets, harming your rankings in both.
A new domain per country, a subdomain or a subfolder? Which is right for me?
It depends on your case: a separate domain per country (ccTLD) usually builds more local trust but requires more maintenance; subdomains or subfolders are easier to manage and make better use of your main domain's authority. We recommend the right structure for your situation.
Will I lose rankings in my current country when I expand?
You shouldn't, because we plan the structure and hreflang precisely so that each market keeps its own signal and they don't compete with or cannibalise each other.
Do you do keyword research in each language?
Yes, we research how your audience really searches in each country or language; we don't assume the same keywords work the same way once translated.
How much does international SEO cost?
It depends on how many countries or languages you want to reach and how much content needs adapting, so there is no single rate: tell us which countries you want to reach and we'll prepare a tailored proposal.
How do we get started?
Tell us which countries you want to reach and we'll prepare a tailored proposal.