Technical SEO: the foundation that holds up your rankings
However good your content is, if Google can't crawl and index your website properly, you won't rank. We review and fix everything happening under the hood.
What Google never forgives
Crawl errors, duplicate pages, slow load times or a confusing architecture can sink the rankings of a website with great content. We crawl your site with Screaming Frog to find them before they cost you positions.
- ✓ Crawling and indexing: robots.txt, sitemap and canonical.
- ✓ Load speed and Core Web Vitals.
- ✓ Site architecture and internal linking.
- ✓ Structured data (schema.org).
- ✓ Mobile adaptation and mobile-first indexing.
What we review and fix
A complete technical audit, with an action plan prioritised by impact.
Crawling & indexing
We check that Google can access and understand every important page on your site.
Speed
We optimise load times: images, caching and unnecessary code.
Site architecture
We tidy up the structure and internal linking to distribute authority properly.
Structured data
We implement schema.org so Google better understands your content.
Want to understand the why?
Free, very extensive technical guides with the depth behind everything we audit: crawling, JavaScript, canonicalization, structured data, speed and redirects.
Crawling and indexing: the complete technical guide
How Googlebot and other crawlers decide which pages to visit, how often, and which ones make it into the index: crawl budget, robots.txt, sitemaps, server log analysis and the mistakes that waste the most crawl budget.
</>Technical GuideJavaScript and SEO: a technical rendering guide
Why JavaScript-generated content causes the most indexing problems, how Google's two-phase rendering actually works, and how to choose between SSR, SSG and hydration depending on the project.
</>Technical GuideCanonicalization and duplicate content: a technical guide
How to tell Google which is the "official" version of a page when several URLs share identical or near-identical content, and the configuration mistakes that confuse the canonicalization algorithm the most.
Frequently asked questions
What's the difference between technical SEO and the rest of SEO?
Technical SEO is the foundation: if Google can't crawl and index your website properly, the best content in the world won't rank. The technical side is fixed first, then content and links are worked on with confidence.
Which tool do you use to crawl my website?
Screaming Frog, to find crawl errors, duplicate pages or architecture problems before they cost you positions on Google.
What is structured data and what is it for?
It's information (schema.org) that helps Google better understand the content of your page, and it can make you appear with rich results (stars, frequently asked questions, price) in search results.
Does this also improve my website's speed?
Yes, we optimise loading times (images, caching, unnecessary code) and review the Core Web Vitals, because speed is also a ranking signal.
Do I need to know about programming to understand the report?
No, the audit is delivered with an action plan prioritised by impact and explained in clear terms, not as an incomprehensible technical list.
Do you have free guides if I want to understand it in more depth?
Yes, there are very extensive free technical guides on crawling, JavaScript, canonicalisation, structured data, speed and redirects.
How much does a technical SEO audit cost?
It depends on the size and complexity of your website, so there's no single rate: request your free audit and we'll tell you what's holding back your rankings.